About Us

Jean Plauger found her passion for jewelry while working for the beloved Joe and Dot McDaniel of McDaniel's Jewelers for twelve years. When the McDaniels retired, Jean carried on their tradition of high quality services and exceptional customer service by opening her own store in the heart of Front Royal in May 1998.  Nearly twenty years later, Jean and her friendly staff are serving the local community with TWO locations, one in Front Royal and a sister store in Strasburg. Offering gifts and creative ideas to accomodate any budget, the Jean's Jewelers staff work in partnership with you to find, repair, and/or design the piece of your dreams!


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Row 1: Samantha Wymer, Secretary/Treasurer; Jean Plauger, Owner/President; Cindi Plauger, Sales Associate & Engraver
Row 2: June Cook, Sales Associate; Kirsten Kinkel, Sales Associate 

Since Jean’s Jewelers opened its doors for business at 407 E. Main Street, Front Royal, VA., it has since become the “Jeweler of Choice” in the area.

Offering the finest in jewelry, clocks, crystal and other gifting items - Jean's strives to create a personalized experience for all customers.  With every person and every story, we find that our customers sometimes enter as strangers, but leave our store as dear friends.